Clear onboarding and ramp-up
Turning new knowledge into compact flows, scenarios, talk tracks and job aids that sellers can use quickly in real conversations.
What’s in it for Uber Eats
Faster ramp. Better adoption. More consistent execution.
This role is not just about creating training. It is about helping commercial teams move in markets where product, operations and customer needs change at the same time. I bring experience across sales, account management, B2B SaaS, AI, cybersecurity and commercial enablement.
Product adoption without noise
Translating new tools, processes and product updates into what teams need to know, do and measure.
Stakeholders on one rhythm
Connecting sales leadership, commercial operations, product and local teams around priorities, gaps and concrete enablement output.
Making impact visible
Connecting training to adoption, speed-to-ramp, execution quality, feedback and commercial signals.
Enablement only works when behavior changes in the market.
Northern Europe enablement
One standard, with room for local reality.
The challenge in this role is balance: Belgium, the Netherlands, Ireland, the Nordics and Poland each have their own dynamics, while the commercial standard still needs to scale.
Amsterdam
Dublin
Stockholm
Warsaw
Needs analysis without theatre
Listening to sales leaders, account managers, operations and product teams. Quickly separating knowledge gaps from behavior gaps.
Content that fits the work
No heavy training binder. Blended formats: live sessions, concise documentation, demo structure, e-learning, checklists and manager follow-up.
Scaling best practices
Finding winning sales narratives in strong markets, sharpening them and making them transferable to other teams.
Measure and improve
Not stopping after delivery, but tracking adoption, conversation quality, feedback, ramp-up and what managers need to sustain change.
Why I think this fits
The role needs someone who understands sales and can build enablement.
My career combines both sides: selling and developing accounts myself, while also helping teams with messaging, campaigns, training, tool adoption and commercial execution.
The match in practice
Sales training at scale
HP Print Europe: live enablement, workshops and commercial guidance for teams in the UK, Denmark and Sweden.
Product and tool adoption
Raven AI and Guardey: complex AI, SaaS, cyber and workflow propositions translated into practical sales materials.
Stakeholder management
Aon: supported a sales organisation of around 60 people with messaging, materials, activation and follow-up rhythm.
Commercial ownership
20+ years B2B experience, 150+ accounts, SPIN/consultative selling and experience with funnel, KPI and reporting thinking.
The extra value
I am not a pure L&D specialist who only delivers a training. I look at the commercial effect: does the team understand it, use it, improve the conversation, and do we see that back in adoption or quality?
First 90 days
Learn fast, ship small, then scale.
My start would focus on pace without noise: first understanding where commercial teams actually get stuck, then improving one concrete enablement cycle.
Listen and prioritise
Map stakeholders, review existing onboarding and enablement, interview sales and account management, and rank the largest knowledge and adoption gaps.
Sharpen the first program
Improve one concrete product, tool or process adoption flow with concise training, a manager guide, documentation and practical follow-up.
Set rhythm and measurement
Set up a reusable enablement rhythm: intake, priority, delivery, feedback, adoption indicators and post-mortem.
In short
I think this fits because Uber needs speed, while enablement only works when it stays sharp, usable and measurable.
That is where I can add value: between sales, operations and product, with enough commercial experience to know what teams actually use in practice.